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Bookmyshow aims over $4 million in ad sales in 2015

  • Online ticket booking
    service Bookmyshow has said that revenue growth accelerated this year, as the
    company entered 75 new cities and reported an increase in demand for both movie
    and sporting events tickets, the
    Mint
    reported.
  •  
  • Bookmyshow expects to
    • Online ticket booking
      service Bookmyshow has said that revenue growth accelerated this year, as the
      company entered 75 new cities and reported an increase in demand for both movie
      and sporting events tickets, the
      Mint
      reported.
    •  
    • Bookmyshow expects to
      generate up to $4 million in high-margin advertising sales this year, and add
      more video-related content on its website and app.
    •  
    • “We have seen an
      acceleration in sales growth this year. Demand for movies has been strong, and
      we have also seen an increase in growth for non-movie tickets because of (ISL)
      Indian Soccer League, (IPL) Indian Premier League and tennis,” Chief
      Executive Officer Ashish Hemrajani was quoted as saying by
      Mint.
    •  
    • Bookmyshow, which
      generates roughly 60% of its business from movie tickets, is looking to
      diversify its business.
    •  
    • It is expanding its
      small but lucrative ads business by adding content around movies and actors, as
      well as increasing video content on its platforms, the report said. The company
      has also introduced some new features such as a review and rating machine to
      improve customer engagement.
    •  
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