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BookMyShow acquires majority stake in Eventifier for $2 million in cash

Big Tree
Entertainment, which owns Bookmyshow, is acquiring Eventifier as the company
looks to expand across the entertainment value chain, reports the Economic
Times.

Big Tree
Entertainment, which owns Bookmyshow, is acquiring Eventifier as the company
looks to expand across the entertainment value chain, reports the Economic
Times.

According to the
report, the deal involves Bookmyshow acquiring majority stake in Eventifier for
over $2 million in cash with the investors exiting.

Founded in 2012 by
Mohammed Saud, Nazim Zeeshan and Jazeel Badur Ferry, Eventifier collates
archives of social media content from conferences and events across the globe.

Previously, the
company also raised venture capital funding from Accel Partners and Kae
Capital. The company has over 1,500 clients like Pearson, UBM Tech, Clinton
Foundation and NASA.

“Eventifier
solves a larger problem of social media, which is fragmented today but is
extremely critical to any business need. Companies need to connect the dots on
how consumers sitting on various social media platforms are relevant to
them,” Ashish Hemrajani, Co-Founder & CEO of Bookmyshow told the
Economic Times.

According to the
report, Eventifier is expected to retain the brand and will operate as a
separate entity. The startup will reportedly chart its next stage of growth by
developing an end-to-end social media platform, tapping into the data in the
movie-ticketing space that Bookmyshow sits on. The platform will factor
analytics, marketing and sentimentality to help brands increase their outreach.

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