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BlueStone’s #WomenOnTop campaign salutes mordern Indian women

BlueStone celebrates this ‘Women’s Day’ with the #WomenOnTop campaign. The campaign salutes modern women who have broken the ground rules, crashed the ceiling and command the world stage. As part of this staunch campaign, the brand has also launched the new ‘Fearlessly Femme’ collection and three new films which break the stereotypes.

BlueStone celebrates this ‘Women’s Day’ with the #WomenOnTop campaign. The campaign salutes modern women who have broken the ground rules, crashed the ceiling and command the world stage. As part of this staunch campaign, the brand has also launched the new ‘Fearlessly Femme’ collection and three new films which break the stereotypes.

The campaign reflects the new energies of modern day relationships, applauding powerful, strong women. The new films from BlueStone.com reflect on the fact, how the dynamics of modern day man-woman relationship have changed. While women are no longer confined to the kitchen, men equally participate in the household chores and support their women. 

The new age men applaud women for their courage and confidence in fulfilling their dreams. BlueStone celebrates the progressive, confident and passionate woman who makes her own choices and does not live to regret them at all. The campaign reflects the relevance of the interrelation between the couple, making them understand the importance of dedicating love and affection to the woman in their lives. 

First film: He will now love doing the dishes! #WomenOnTop

How could you ever deprive him of the pleasures of washing dishes? Did he tell you how much he loves the feel of running water, the smell of leftover food and the delightful soap bubbles? Well, he will tell you now … if you wish! All this in the dictatorship of Fearlessly Femme. 

Second Film: Mummyji is his best friend! #WomenOnTop

How about no more jazz from him when your mom comes to visit? He will pick her up, drive her around and even ditch his beer buddies on a Friday night … if you wish! All this in the dictatorship of Fearlessly Femme.

Third Film: Loving The Fearless Woman – #WomenOnTop

These women set the rules, bend the heights and live by ‘my way or the highway’. Malini and Esha are two modern day women who have made a mark of their own in industries previously dominated by men. Bosses at work, they are no less at home either. What is it like to live with them? Hear it from the men who fell in love with these women

Online jewellery store BlueStone.com was founded in 2011 with the intent of providing exquisite gold and diamond jewellery to the Indian consumers at affordable rates. The company aims to revolutionise the jewellery and lifestyle e-commerce scene in India with its firm focus on affordability, quality and user experience. Besider offering an alluring range of products include, earrings, pendants, necklaces, rings, bangles, bracelets, nose pins and mangalsutras, its other offerings include gifting, Home Try-on and prototypes, 30 day return, lifetime exchange, among others. 

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