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BloombergUTV.com renamed as UTVmoney.com

Business news channel BloombergUTV has renamed its website BloombergUTV.com as UTVmoney.com. According to the company, UTVmoney.com will display live market data from NSE and will also keep historical track records of predictions that tippers make on TV shows, radio, newspapers and magazines and based on performance, each tip will be assigned a ranking to help users make a confident choice.

Business news channel BloombergUTV has renamed its website BloombergUTV.com as UTVmoney.com. According to the company, UTVmoney.com will display live market data from NSE and will also keep historical track records of predictions that tippers make on TV shows, radio, newspapers and magazines and based on performance, each tip will be assigned a ranking to help users make a confident choice.

When asked why the brand name ‘Bloomberg’ has not been retained in the name of the new website, Deepak Lamba, business head, digital, BloombergUTV, has said, “From a brand perspective, we want any site that carries the Bloomberg name to stand for the same thing. The international Bloomberg sites don’t do celebrity tracking, tipper tracking and the like. Thus, the name has been dropped to aid brand synergy and avoid brand dissonance.” [Source: Afaqs]

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