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BigFlix may spend up to Rs 25 crore on advertising by Mar 2009

BigFlix.com , Reliance Entertainment’s online and offline movie rental and video-on-demand service, is planning to spend up to Rs 25 crore on advertising by March 2009.

Kamal Gianchandani, chief operating officer, BigFlix.com, has said, “Out of Rs 25 crore, Rs 20 crore will be spent in India while the rest Rs 5 crore is allocated for the US market.”

BigFlix.com , Reliance Entertainment’s online and offline movie rental and video-on-demand service, is planning to spend up to Rs 25 crore on advertising by March 2009.

Kamal Gianchandani, chief operating officer, BigFlix.com, has said, “Out of Rs 25 crore, Rs 20 crore will be spent in India while the rest Rs 5 crore is allocated for the US market.”

The marketing campaign will include TV, outdoor, radio, print and in-cinema advertising. Online marketing including display and search marketing will also be carried out. [Source: Afaqs ]

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