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BIGFlix (BigFlicks) launches TV campaign ‘Ab Aam Zindagi Ban Jaye Filmy’

BIGFlix (formerly known as BigFlicks) has launched a mass media campaign across India for its video rental business in the domestic market. To begin with, BIGFlix is using television to create awareness for the brand. Later, the company plans to support its TV campaign by online, outdoor, radio and print campaigns.

BIGFlix (formerly known as BigFlicks) has launched a mass media campaign across India for its video rental business in the domestic market. To begin with, BIGFlix is using television to create awareness for the brand. Later, the company plans to support its TV campaign by online, outdoor, radio and print campaigns.

According to BIGFlix, its new TV commercial titled ‘Ab Aam Zindagi Ban Jaye Filmy’ is a take on popular films such as Om Shanti Om, Saawariya and Matrix, with a promise to inspire and change people’s daily routine life. The campaign uses humour to parody scenes and visuals that anyone who loves to watch movies must have seen.

Kamal Gianchandani, COO, BIGFlix, has said, “The ‘Ab Aam Zindagi Ban Jaye Filmy’ ads are designed to remind people about their fundamental love of movies and to create a strong association between BIGFlix and the movies they like to watch. Our fundamental goal is to tell consumers that there is a better way to watch movies and I think the ad does justice to this goal.”

BIGFlix is an online and offline movie rental service that claims to offer access to more than 15,000 titles in 15 Indian and international languages. The company’s online venture BIGFlix.com provides on-demand movie download service in the download to own and download to rent format as well as free streaming.

BIGFlix currently has 50 stores across 10 cities including Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore. The company plans to have 200 stores in 10 cities by March 2009. BIGFlix is a part of Reliance ADA group.

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