by Satrajit Sen
by Satrajit Sen
Social networking site BigAdda.com, a part of Reliance Anil Dhirubhai Ambani Group, has partnered with Quikr.com and ClickJobs.com to offer its users online classifieds and job search services, respectively. BigAdda has also tied up with Delhi Press and Maxposure Media Group to make the digitised content of their magazines available to its users.
While BigAddaâ€™s classifieds section and the online content from Delhi Press and Maxposure Media Group can be accessed by any user, the job search service is available to only those users who are logged in to BigAdda.com. Even after logging in to BigAdda.com, the user needs to first add the ClickJobs job search application from the â€˜appsâ€™ page before he can benefit from the service.
â€œWe are evaluating all options by experimenting with the positioning of the new services,â€ Shivanandan Pare, chief operating officer, BigAdda.com, has told AlooTechie. â€œWe always want to position ourselves as a social network with an Indian flavour. All these three initiatives aim to connect well with todayâ€™s Indian youth which is our core target audience.â€
According to Pare, the classifieds section allows users to post free advertisements with regards to jobs, business as well as products and services offered across various cities. The job search section will help the user to find jobs across India.
Shivanandan Pare has further informed that the tie-up with the publishing houses will allow the user to consume digital content of magazines like Champak, Womenâ€™s Era and Manohar Kahaniyan from Delhi Press and Andpersand and Forms from Maxposure Media Group. BigAdda claims to have 5.5 million registered users with over 300,000 unique visitors and over 50 million page views per month.