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BigAdda enables users to send messages in 8 Indian languages

Reliance ADA group’s social networking site BigAdda.com has launched a new feature that enables users to type their messages in eight Indian regional languages — Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam and Kannada.

Reliance ADA group’s social networking site BigAdda.com has launched a new feature that enables users to type their messages in eight Indian regional languages — Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam and Kannada.

According to BigAdda.com, the technology used by the site allows users to type intuitively, where the phonetic inputs from the user is automatically converted to the desired Indian language output. The users can type English words which get transliterated accurately to the target language, without converting the actual spelling of a word to its phonetic spelling.

Siddhartha Roy, COO, BigAdda.com, has said, “Friends in a group converse in a language they are most comfortable with where even a single English sentence is interspersed with colloquial terms and vice versa. This holds true not only for tier II cities but also for metros where the use of the English language becomes a class-defining factor. However even the most eloquent among the youth use their mother-tongue and colloquial terms while conversing with friends as being comfortable is the most essential factor when you are with friends. Providing a service like this not only adds the element of fun to the messaging shared between friends, but also facilitates online physical behaviour.”

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