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BCCI issues notice inviting fresh bids for IPL 2015-2017 Internet & mobile rights

The Board of Control for Cricket in India (BCCI) has issued
a tender notice, inviting fresh bids for Internet & mobile rights for India
& rest of the world region along with certain television & audio rights
related to the Indian Premier League (IPL) for three seasons (2015, 2016 &
2017), reports Medianama. The tender document will be available from January
22, 2015 to February 2, 2015, and the bids have to be submitted by February
3rd, 12 pm.

The Board of Control for Cricket in India (BCCI) has issued
a tender notice, inviting fresh bids for Internet & mobile rights for India
& rest of the world region along with certain television & audio rights
related to the Indian Premier League (IPL) for three seasons (2015, 2016 &
2017), reports Medianama. The tender document will be available from January
22, 2015 to February 2, 2015, and the bids have to be submitted by February
3rd, 12 pm.

BCCI has separated the Internet & mobile rights on a
region basis with this tender, offering these rights for Indian subcontinent
and the rest of the world regions, unlike in previous tender wherein it offered
these rights on a worldwide basis. The media rights being offered are:

– Indian subcontinent: Internet & mobile rights.

– Rest of the World (Certain Territories): Television,
Audio, Internet and Mobile rights.

This doesn’t include Television rights for the Indian
sub-continent and certain other territories, which are held by SET Max. BCCI
hasn’t disclosed any further details and unfortunately, the invitation to
tender document is itself priced at Rs. 2,00,000.

According to the report, Times Internet, which previously
held the global IPL rights for Internet, Mobile, Radio and Television (for
certain territories), will most likely bid for these rights again, considering
the significant investments it is making on strengthening its Cricket coverage
in the recent months.

It acquired a majority stake in the online cricket site
Cricbuzz in November last year and merged its newly launched cricket site
GoCricket with it.

One could also expect  STAR India to bid for these rights considering
the investment STAR India is making in Cricket, right from buying BCCI rights
to sponsoring the Indian Cricket Team.

According to the report, there is also Sony LIV which might
consider bidding for these rights to strengthen its sports coverage. Remember
that SET Max currently owns the television rights for IPL in the Indian
subcontinent and certain other territories. Uday Sodhi, Executive Vice
President and Head (Digital Business) at Multi Screen Media had also told
MediaNama that live sporting events have been a key driver for their growth.

 

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