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BC Web Wise named Digital AOR of Baroke Lounge & Bar

Mumbai-based digital agency BC Web Wise has been named the Digital Agency on Record (AOR)
for Baroke Lounge & Bar with a mandate to design the website with customized
content management system, search engine optimization and marketing as well as
social media.

Mumbai-based digital agency BC Web Wise has been named the Digital Agency on Record (AOR)
for Baroke Lounge & Bar with a mandate to design the website with customized
content management system, search engine optimization and marketing as well as
social media.

Baroke will launch its new micro site, created by BC WW, as
part of the grand, star-studded opening of the lounge on 23 December, 2011. The
website will showcase the club, and feature loyalty programs, gig calendars,
and an extensive gallery of past events. BC WW will also deploy a custom
content management system that will allow staff at the club to update the
website with new events, images and blogs. BC Web Wise’s designers have been
tasked with creating an online mood which resonates with Baroke.

Saurabh Shetty, Director, Baroke, said, “We invited pitches
from half a dozen agencies, and BC WW emerged a clear winner. Baroke will be
downtown’s most happening spot, and this needs to stay constant online too.
We’re confident that BC WW’s in-house creative, technology, animation and social
media services will be the best fit for Baroke.”

“We are very excited to be signed up by
Baroke for their launch campaign and digital initiatives. It is going to be one
of the most premium night clubs in Mumbai, and gives us an opportunity to do
some really exciting and viral content not yet done by anyone in this business,”
said Chhaya Balachandran Aiyer, Founder and MD, BC Web Wise.

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