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Bates CHI&Partners bags creative duties of Jabong

  • Jabong has awarded its creative duties to Bates CHI&Partners following a multi-agency pitch, reports Adage India
    • Jabong has awarded its creative duties to Bates CHI&Partners following a multi-agency pitch, reports Adage India

    • Earlier, creative mandate of Jabong was with Bang In the Middle, a Gurgaon based agency. Bang In The Middle had won the account in 2014. Before that, FCB Ulka had been the agency for Jabong as its creative partner.

    • The relations between Jabong and Bang In The Middle had started deteriorating following the management change in October, with former Benetton MD Sanjeev Mohanty being elevated to the role of CEO. In February, the brand parted its way with the agency, further adds the report.
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