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Balaji Telefilms launches its first iPhone application, Ganesha Stories

Balaji Telefilms’ new media division has launched ‘Ganesha Stories’, an iPhone application that allows consumers to have access to Aartis and stories revolving around Lord Ganesha and sung or narrated by Bollywood playback singers.

Balaji Telefilms’ new media division has launched ‘Ganesha Stories’, an iPhone application that allows consumers to have access to Aartis and stories revolving around Lord Ganesha and sung or narrated by Bollywood playback singers.

Ekta Kapoor, joint managing director, Balaji Telefilms, has said, “Mobile entertainment is a growth area for us. We are focusing on creating content for mobile phones. Delivering top quality mobile entertainment is becoming possible with improved phones like iPhone and better networks.”

Puneet Kinra, Group CEO, Balaji Telefilms, has said, “The mobile entertainment space has assumed great significance today and we plan to focus extensively on the same to address the current consumers as well as the evolving market of 3G content both in India and internationally.”

Uday Sodhi, CEO, new media, Balaji Telefilms, has said, “The mobile VAS industry offers significant opportunity to offer innovative, interactive and original content to the consumers across platforms. Taking our efforts in the mobile space forward we have now begun to roll out a range of applications for the iPhone market, ‘Ganesha Stories’ being the first.”

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