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Bajaj Pulsar launches experiential video website MyPulsar.com

Bajaj Auto’s flagship motorcycle brand Pulsar has launched MyPulsar.com, an experiential consumer website that has been shot in video and showcases the entire range of Pulsar bikes in an engaging manner. MyPulsar.com also has an exclusive section for Pulsar fans which has video tutorials on stunting, membership to an exclusive Pulsar club and various fun activities.

Bajaj Auto’s flagship motorcycle brand Pulsar has launched MyPulsar.com, an experiential consumer website that has been shot in video and showcases the entire range of Pulsar bikes in an engaging manner. MyPulsar.com also has an exclusive section for Pulsar fans which has video tutorials on stunting, membership to an exclusive Pulsar club and various fun activities.

Milind Bade, general manager, marketing, 2W, Bajaj Auto, has said, “The genesis for MyPulsar.com was to analyse what is being done world over by automotive and youth brands and take it to the next level. This brings not only cutting edge design, technology and presentation but also an experience that a visitor can never forget.”

According to Bajaj Auto, Pulsar is one of the most active bike brands in India on the digital front. It has a vibrant Facebook fan page (Facebook.com/MyPulsar) with over 192,000 fans. Bajaj Pulsar’s YouTube channel (YouTube.com/user/Pulsarmaniacs) has attracted more than 1,100 subscribers and recorded 650,000 channel views and 730,000 upload views since February 2010.

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