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Astarc Ventures invests Rs 6 Cr in online home décor company Renderlogy

Astarc Group, a diversified group with presence in automotive, retail, agro, infrastructure, verticals has launched an early stage fund called Astarc Ventures to support Indian entrepreneurs and build the ecosystem.

As their first investment, Astarc Ventures has invested Rs. 6 crore in Hyderabad based Renderlogy, a company into online home décor. 

Astarc Group, a diversified group with presence in automotive, retail, agro, infrastructure, verticals has launched an early stage fund called Astarc Ventures to support Indian entrepreneurs and build the ecosystem.

As their first investment, Astarc Ventures has invested Rs. 6 crore in Hyderabad based Renderlogy, a company into online home décor. 

Astarc Ventures is part of a $ 400 million group and plans to invest in tech focused, tech enabled, disruptive technology companies in emerging industries such as mobile payments, digital healthcare, consumer internet, internet of things, digital communication, 3D printing, data analytics areas.

Renderlogy was founded by Shailesh Goswami and Brinda. Shailesh Goswami is a graduate from IIT Delhi, with an MBA from FMS. He was a Senior Director at Microsoft. Brinda was running a successful interior designing practice, called Infinite Ideas Interiors. 

Renderlogy was started in March 2014 with an initial investment by the 2 promoters of Rs. 35 lakhs. Post that the company had raised a round of funding in 2014.
In its founding year, Renderlogy started developing software which would automate interior designing. “We would like to see every home in the metros have a 3D visualization on our platform” says Brinda, Co-Founder of Renderlogy. 

According to Shailesh Goswami, “Using this software, interior designing service and execution capability, the company envisioned to capture the builders market. The idea was to tie up with Builders and offer their customers automated interior designing using the portal, and then execute them using our own execution capability.”

Initially, the company rendered interior designing, execution and technology enabled design services. Post Astarc’s Investment the company plans to launch a B2C portal which any consumer across India can use and in simple few clicks design their house. Going forward, the company will focus on building the technology, as well as creating a community and enabling them. For the coming year, the company will be focusing more on the technology, portal development and community building.

For the first time in India, one can visualize his/her home in a user friendly way online, and in a very photo realistic manner. The technology will be available online and also as a mobile app. The online consumer version is slated to be launched in June 2015. 

Salil Musale, Co-Founder Astarc Ventures, said, “We evaluated the idea based on a) the size and attractiveness of the market opportunity, b) leadership potential, vision and passion of the founder c) traction made so far”. 

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