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Arvind Internet Ltd forays into online fashion and retail industry with Creyate

Arvind Internet Ltd (AIL), a start-up by the
Arvind group, starts online clothing brand – Creyate. Kulin Lalbhai, Executive
Director of Arvind Ltd, is driving the e-commerce initiative at the company,
which will be a major growth driver for Arvind Group.

Arvind Internet Ltd (AIL), a start-up by the
Arvind group, starts online clothing brand – Creyate. Kulin Lalbhai, Executive
Director of Arvind Ltd, is driving the e-commerce initiative at the company,
which will be a major growth driver for Arvind Group.

Elaborating
on AIL’s vision, Kulin
Lalbhai, Executive Director, Arvind Ltd said, “Arvind Internet Ltd
will be the vehicle that will enable Arvind’s e-commerce vision. As pioneers in
bringing global fashion to India, Arvind now intends to extend innovative and
best in class brand experiences to the online world. We are all set to be
a leading consumer lifestyle player in the digital space by engaging in several
business models that can scale globally. Arvind sees e-Commerce as a key growth
driver for the group and we aim to be Rs. 1000 Cr plus business in 3 years.”

“In an
attempt to break away from norms, labels and quick-fixes, Creyate strives
to bring to you a fashion identity that is uniquely you, created by you.
You can create garments on a 3D visualisation engine, which would then be
made for you – it’s like having a very own factory at your fingertips. With
more than 100,000 unique products to create, this is the next
generation of fashion retail,” added Kulin.

Creyate intends to offer an alternative to ready-wear as well
as traditional custom clothing and targets to be Rs. 100 crore plus brand
by next year. 

Tejinder Singh, Chief Operating Officer, AIL, explained the experience led
multi-channel concept further, “Creyate can be experienced
in our digitised retail stores or alternatively, one
can visit our website  to design garments online and
then schedule a home visit by our ‘Style Stewards’. Style
Stewards not only take a customer’s measurements, they also give them style
advice and complete wardrobe solutions. And once
measured, customers can ‘Creyate’ their own garments from
anywhere and they will be delivered as per their exact fit at
their door step.”

Creyate
has plans of launching stores in 15 cities within the
next year. It already has stores in Bengaluru, Ahmedabad
and Delhi and offers home visits
in major cities. Riding on Arvind group’s supply
chain prowess and manufacturing might, AIL is planning
to take Creyate to global consumers next year starting
with the US market, where online custom clothing is a large thriving
market.

Arvind Limited is one of India’s largest integrated
textile and apparels Company with a strong retail presence and a pioneer of
denim in India, having achieved a turnover in excess of US$ 1 billion in
FY2013-14. Company’s
own product brands include Flying Machine, Colt, Ruggers, Excalibur amongst
others while its licensed product brands have big global names like Arrow,
Gant, Izod, Elle, Cherokee, US Polo Assn.

 

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