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Apple partnering Airtel, Vodafone to spruce up India launch

  • Apple is roping in
    top telecom companies Bharti Airtel and Vodafone India as vendor partners,
    pulling out all stops to make its iPhone 6s launch in India a blockbuster, the
    Economic Times reported.  
    • Apple is roping in
      top telecom companies Bharti Airtel and Vodafone India as vendor partners,
      pulling out all stops to make its iPhone 6s launch in India a blockbuster, the
      Economic Times reported.  

    • Image result for official apple logo hd
    •  
    • The tie-ups and
      offers, as well as the move to start selling in India much earlier than it
      usually does after a global launch, underscore the growing importance of India,
      which is set to overtake the US as the world’s second-largest smartphone market
      by 2017.
    •  
    • Apple is looking to
      rapidly add to the 1.7 million units it sold in its financial year ended
      September 2015, according to data from Counterpoint Technology Market Research.
    •  
    • “Vodafone India
      will offer iPhone 6s and iPhone 6s Plus, the most advanced iPhones ever,
      beginning on October 16,” a Vodafone India spokesperson said. Customers
      can register for the devices beginning October 9 on the company’s website.

    • Image result for airtel logo png
    •  
    • India’s number 2
      telecom firm, however, didn’t disclose plan details. After registration,
      customers can choose to buy the phones through an e-commerce partner or at
      Vodafone’s retail outlets, sources told the newspaper.
    •  
    • Vodafone had
      announced a tie-up in January this year, after the then Apple flagship iPhone 6
      and 6 Plus were launched in October 2014. It had introduced tariff plans based
      on instalments for all its devices, starting from the iPhone 4s.
    •  
    • Bharti Airtel, meanwhile,
      is working on a tie-up with Apple that would be finalised shortly, a company
      official said.

    • Image result for vodafone
    •  
    • Airtel, which is
      heavily advertising its 4G services, “would want to offer the 4G on iPhone
      6s and iPhone 6s Plus,” the company official added, indicating that plans
      for its high-speed broadband services could be offered as part of a bundled
      package.
    •  
    • In the three months
      ended June, iPhone sales grew 93% in the country to 500,000 handsets. The
      company has set a target of selling 12 lakh devices in the October-December
      quarter this year, according to reports, and is lining up a marketing budget
      upwards of Rs 300 crore. 

     

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