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Apple overtakes Google as world’s most valuable brand

Apple has
overtaken Google as the world’s most valuable brand, ending a four-year reign
by the internet search leader, according to a new study by global brands agency
Millward Brown. The iPhone and iPad maker’s brand is now worth $153 billion,
almost half Apple’s market capitalisation, says the annual BrandZ study of the
world’s top 100 brands.

Apple has
overtaken Google as the world’s most valuable brand, ending a four-year reign
by the internet search leader, according to a new study by global brands agency
Millward Brown. The iPhone and iPad maker’s brand is now worth $153 billion,
almost half Apple’s market capitalisation, says the annual BrandZ study of the
world’s top 100 brands.

According to
the study, Facebook entered the top 100 at number 35 with a brand valued at
$19.1 billion, while Chinese search engine Baidu rose to number 29 from 46. Peter
Walshe, global brands director of Millward Brown, said that Apple’s meticulous
attention to detail, along with an increasing presence of its gadgets in corporate
environments, have allowed it to behave differently from other
consumer-electronics makers. “Apple is breaking the rules in terms of its
pricing model. It is doing what luxury brands do, where the higher price the
brand is, the more it seems to underpin and reinforce the desire,” Brown has told
Reuters.

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