Top News

Apple, Blackberry users in India lead in buying apps

A recent report conducted by Nielsen titled ‘Informate
Mobile Insights’ revealed that  there is a
marked difference between users across different operating systems in their
willingness to pay for apps and make online transactions on their smartphones.
In India, Apple and Blackberry users lead in buying apps.

A recent report conducted by Nielsen titled ‘Informate
Mobile Insights’ revealed that  there is a
marked difference between users across different operating systems in their
willingness to pay for apps and make online transactions on their smartphones.
In India, Apple and Blackberry users lead in buying apps.

Though iOS and Blackberry contribute to only seven percent
of the Indian smartphone market share, users of these two operating systems are
the leaders when it comes to buying apps or making purchases within installed
apps on their smartphones.

Android users are a distant third position in buying apps
which can be attributed to the wide number of free apps available on the play
store, which is followed by Symbian and Windows Phone.

The freemium model, where apps are free but optional content
within them is charged, seems to be catching on with a higher proportion of
users making in-app purchases compared to buying paid apps on their smartphones,
stated the study.

According to the report, every 1 among every 10 smartphone
users engages in some kind of online transaction on their smartphone. Though
iOS users have the least presence in the Indian smartphone market, they are the
most evolved users in terms of spending money on buying applications, making
purchases within applications, online purchases or paying bills online. Though
Android users form the biggest chunk of the smartphone market, they have
relatively lesser tendency to buy apps.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close