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App-only shopping start-up Voonik launches desktop site

  • Personal shopping app
    start-up Voonik has launched its desktop website, after remaining app only for
    more than a year. The move comes at a time when e-commerce players have mulled
    with the idea of going app-only.
  •  
  • “While the other
    e-commerce companies are switching to an app-only strategy, we at Voonik think
    we are moving closer to our user base by providing them access to a

    • Personal shopping app
      start-up Voonik has launched its desktop website, after remaining app only for
      more than a year. The move comes at a time when e-commerce players have mulled
      with the idea of going app-only.
    •  
    • “While the other
      e-commerce companies are switching to an app-only strategy, we at Voonik think
      we are moving closer to our user base by providing them access to a
      personalized store across multiple platforms. We have the highest conversion
      rate in the industry for our app, and we expect to get the highest conversion
      on desktop as well,” Sujayath Ali, CEO and Co-Founder of Voonik, said in a
      statement.
    •  
    • Voonik, which is a
      fashion marketplace for women, with a focus on personalisation, is now doing
      10,000 orders a day and this will increase to 15,000 in a month after the desktop
      launch, he said. The firm is aiming for 20,000 daily orders by January.
    •  
    • The company has
      identified the total addressable women internet audience at 40 million and the
      total women smartphone users at 21 million. Most of the new users will be
      first-time online shoppers.
    •  
    • “Having already
      clocked 3.5 million app downloads, the Voonik team decided that the best way to
      capture a larger market share is to open its doors to a wider target audience
      across web and mobile,” the statement said.

     

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