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ApnaLoan promises to call people within 60 seconds of receiving an SMS

ApnaLoan.com, an online marketplace for loan products, has launched a new service under which the company promises to give a phone call within 60 seconds of receiving an SMS from people interested in a loan or insurance product.

ApnaLoan.com, an online marketplace for loan products, has launched a new service under which the company promises to give a phone call within 60 seconds of receiving an SMS from people interested in a loan or insurance product.

Through the phone call a representative of ApnaLoan will ask sender of the SMS a few quick questions and, based on this profile, he would be provided with the best loan or insurance options, the company has said. To use the service one would have to send ‘Loan’ or ‘Insurance’ as an SMS to the 8-digit number of Apnaloan.com ‘57575656’.

“Currently if one sends an SMS, there is no immediate follow up and the customer is left wanting for more information. When the SMS request is immediately followed up, the queries can be answered at the touch of a button. Also, within 60 seconds it is not likely that the customer would get busy with some other work, which happens when the call is given a couple of days later,” Harsh Vardhan Roongta, CEO, ApnaLoan.com, has been quoted by DNA as saying.

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