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Amazon Web Services launches its APAC data centre in Singapore

Amazon Web Services, a subsidiary of Amazon.com, has launched its data centre in Singapore. This is the company’s first data centre in the Asia Pacific Region. The AWS cloud computing platform has so far been available from data centres in US and Europe. According to Amazon, businesses with customers based in Asia Pacific can now leverage the AWS suite of infrastructure web services to build their businesses and run their applications in the cloud.

Amazon Web Services, a subsidiary of Amazon.com, has launched its data centre in Singapore. This is the company’s first data centre in the Asia Pacific Region. The AWS cloud computing platform has so far been available from data centres in US and Europe. According to Amazon, businesses with customers based in Asia Pacific can now leverage the AWS suite of infrastructure web services to build their businesses and run their applications in the cloud.

Andy Jassy, senior vice president, Amazon Web Services, has said, “We look forward to helping Asia Pacific companies accelerate their time to market and spend their scarce engineering resources on what differentiates their business rather than on infrastructure.”

Amazon Web Services allows companies to run business without incurring up-front expenses or long-term commitments on technology, turn capital expense into variable operating expense, pay only for what they use, add or shed resources as quickly as they wish without sacrificing operational performance, reliability, or security. According to Amazon, Indian companies like Hungama Digital Media Entertainment, Rediff.com and Indiagames are already using AWS.

“AWS has allowed us to create a flexible, dynamic, and highly scalable infrastructure while allowing us to focus on our core features, which allows us to bring new products and services to market much faster. We currently run about 80 per cent of our websites and applications on AWS and we are looking to use more in the future,” Siddhartha Roy, chief operating officer, Hungama Digital Media, has said.

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