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Amazon triples warehousing strength, boosts express delivery products in festive push

  • Amazon India has tripled its warehousing capacity to 5
    million cubic feet since last Diwali, and has lined up 1 million products for
    next­day delivery, as the online retail firm looks to cash in on the festival
    season.
    • Amazon India has tripled its warehousing capacity to 5
      million cubic feet since last Diwali, and has lined up 1 million products for
      next­day delivery, as the online retail firm looks to cash in on the festival
      season.

    • Image result for amazon

    • “It would be great deals for customers, ensuring that
      sellers have a blockbuster time, ensuring that we provide a great experience —
      we believe that this will be the greatest sale India has ever seen,” Amit
      Agarwal, head of Amazon in India, told the
      Economic
      Times
      , referring to its ongoing five-day sale.

    • “We believe that millions of new customers are going to
      come. Based on our experience from the last two sales, more than 60% of our
      customers come from Tier II and Tier III cities,” Agarwal said.

    • Amazon said it has been preparing for the festival season
      since the last few months, by enrolling a host of vendors and product
      selections. “More than 25,000 sellers queued up in the last two
      months,” Agarwal said in an interview.

    • As part of its seller development programme, Amazon operated
      Chai Carts painted with the company logo that are taken around in various
      cities, with company officials offering free tea and coffee to business owners,
      while introducing them to the possibilities and rudiments of selling online. So
      far, about two dozen such Chai Carts have criss­crossed nearly 31,000
      kilometres in 21 cities.

    • “It is our version of Chai Pe Charcha,” Agarwal
      said, referring to Prime Minister Narendra Modi’s discussions with people over
      tea, as part of the BJP’s audience­building measures in last year’s election.

    • Seattle­based Amazon said it has tied up with about 2,000
      small traders such as mom­and­pop stores, bakeries, travel agencies and
      pharmacists in 50 cities as pick­up points for products, and has signed up
      non­governmental organisations, among others, as last­mile delivery partners.

    • Amazon operates 21 warehouses in 10 Indian states covering 2
      million square feet with storage capacity of 5 million cubic feet, while rival
      Flipkart has 17 warehouses covering 1.5 million square feet of storage
      capacity.
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