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AliveNow wins social media duties of Cycle Pure Agarbathies

Cycle Pure Agarbathies, the flagship brand
of NR Group and India’s leading agarbathi brand has appointed Bangalore-based social
media agency AliveNow to manage the brand’s social presence. In a move to reach
out to the new generation and to continually adopt to embrace new branding and
marketing platforms, Cycle has chosen to work with AliveNow, the agency said in
a press note. Cycle Agarbathies, began as Mysore Products
and General Trading Company in 1948.

Cycle Pure Agarbathies, the flagship brand
of NR Group and India’s leading agarbathi brand has appointed Bangalore-based social
media agency AliveNow to manage the brand’s social presence. In a move to reach
out to the new generation and to continually adopt to embrace new branding and
marketing platforms, Cycle has chosen to work with AliveNow, the agency said in
a press note. Cycle Agarbathies, began as Mysore Products
and General Trading Company in 1948.

Adhvith Dhuddu, CEO, AliveNow said,
“We have worked with many large and iconic brands, but this one takes the
cake and is really special for us. To be able to work with one of India’s most
revered and strong brands is a fantastic feeling. Talking about prayer,
religion, spirituality and Indian culture to the younger audience is never easy
but our team is up to the task and is looking forward to working with the Cycle
Agarbathies team.”

Arjun Ranga, MD, Cycle Pure Agarbathies,
said, “As a national brand, it is important for us to connect with our
customers at all levels. It is critical to keep continuous dialogue and create
a sense of community that can revolve around our products and brand. We hope to
build stronger brand equity for Cycle Agarbathies by involving our target
audience in the digital space. We look forward to a long lasting collaboration
with AliveNow.”

AliveNow have worked with international brands
like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet and leading Indian brands
like ITC, Prestige Smart Kitchens, Fortis, Barista Lavazza and more. In 2011, AliveNow
was picked by Business world magazine as one of India 25 hottest start-ups and
was also chosen by NASSCOM as one of the top 10 emerging IT services companies
in India.

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