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Alibaba.com partners with Yellow Pages publisher Infomedia India

Alibaba.com, a leading B2B e-commerce company based in China, has partnered with Infomedia India, a Yellow Pages and special interest publishing company owned by the Network 18 group, to benefit small and medium-size enterprises in India.

Alibaba.com, a leading B2B e-commerce company based in China, has partnered with Infomedia India, a Yellow Pages and special interest publishing company owned by the Network 18 group, to benefit small and medium-size enterprises in India.

Under the deal, Alibaba and Infomedia will combine the power of traditional print publishing with online media and e-commerce, providing Indian SMEs with a one-stop solution to promote their products for global and domestic trade. The two companies will also provide SMEs in India with the latest industry news and technical developments in multi-media formats.

Prakash Iyer, managing director, Infomedia, has said, “We have a long history of helping SMEs grow their business – and this partnership with Alibaba.com will help Indian businesses grow to their fullest potential worldwide. The Infomedia-Alibaba partnership will bring value to Indian SMEs by giving them a larger, multi-media business platform encompassing domestic and global trade services.”

David Wei, chief executive officer, Alibaba.com, has said, “With its huge growth potential, India is a very important and strategic market for Alibaba.com and is a top priority for our global expansion plans. While Alibaba.com is the expert in helping small businesses trade internationally, Infomedia brings us a strong understanding of the Indian SME and B2B market.”

Alibaba.com, which launched a special India Channel late last year (2007), now claims to have more than 400,000 members in India. According to the company, more than 20,000 Indian companies have been signing up the India Channel each month since January 2008. With this partnership, Alibaba.com is expecting to double its Indian membership base in the near future. “We believe this alliance will help us become the dominant online B2B marketplace in India by the end of 2008,” the CEO of Alibaba.com has added.

India has more than 8 million SMEs, which account for almost 40 per cent of India’s industrial output and employ around 30 million people. It is estimated that 3 million SMEs are engaged in B2B trade and around 1 million are in the export business.

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