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Alexa updates its Web Rankings system

Alexa has introduced a new rankings system that aggregates data from multiple sources to give users a better indication of website popularity among the entire population of internet users.

Previously, the Alexa Rankings were based on an analysis of internet usage of only those people who used the Alexa Toolbar.

However, since Alexa toolbar users’ interests and surfing habits could differ from those of the general population the company decided to fine tune its rankings algorithms.

Alexa has introduced a new rankings system that aggregates data from multiple sources to give users a better indication of website popularity among the entire population of internet users.

Previously, the Alexa Rankings were based on an analysis of internet usage of only those people who used the Alexa Toolbar.

However, since Alexa toolbar users’ interests and surfing habits could differ from those of the general population the company decided to fine tune its rankings algorithms.

According to the company, the new rankings should better reflect the interests and surfing habits of the broader population of Web users.

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