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Airtel moves all prepaid customers to per-second payment

  • Telecom
    major Bharti Airtel Limited has started moving all its prepaid mobile customers
    to a more affordable per-second bill plan. The rollout is under the new ‘Pay
    For What You Use’ initiative.

    • Telecom
      major Bharti Airtel Limited has started moving all its prepaid mobile customers
      to a more affordable per-second bill plan. The rollout is under the new ‘Pay
      For What You Use’ initiative.


    •  
    • “We are
      today taking the lead to move our customers to the affordable per second plans ensuring
      that they pay only for what they use,” said Ajai Puri, Director – Market
      Operations, Bharti Airtel.
    •  
    • The move
      comes amid regulator TRAI examining whether there are any tariff plans by the
      service providers wherein call drops actually incentivise or benefit the
      companies.
    •  
    • Pre-paid
      customers constitute 94.4 per cent of its total user base at the end of June
      2015.
    •  
    • With call
      drops on the rise, Telecom Secretary Rakesh Garg had also said plans where
      customers get some free minutes and the billing is minute-based need to be
      examined.
    •  
    • Bharti
      Airtel (India and South Asia) MD and CEO Gopal Vittal recently said about 95
      per cent plans are second-based, so they don’t earn anything if a call gets
      dropped.
    •  
    • Though a
      large majority of its pre-paid mobile customers are already on the per-second
      billing plan, with this initiative, Airtel will ensure all the pre-paid base is
      moved to the per-second plan, the company said.
    •  
    • “While
      customer’s standard base rate plans will be shifted to a pulse rate of
      per-second, they will have the freedom to opt for additional tariff discount
      packs of their choice for discounted per-second or per-minute benefits,”
      it said in a statement.
    •  
    • The problem
      of call drops has become more acute in the last 3-4 months. Last week, Prime
      Minister Narendra Modi also voiced serious concern on the issue and asked
      officials concerned to take urgent steps to address it.
    •  

     

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