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Affle to monetize eBuddy’s mobile and rich media ad inventory in India

Mobile media company Affle has entered into a strategic
partnership with eBuddy, an independent web and mobile instant messaging (IM)
aggregator to sell eBuddy’s mobile and rich media advertising inventory in
India. eBuddy engages millions of users to chat in a single interface across
all major IM networks, attracting more than 30 million unique monthly viewers
worldwide and more than 2.0mn users in India. Affle caters to premium brands by

Mobile media company Affle has entered into a strategic
partnership with eBuddy, an independent web and mobile instant messaging (IM)
aggregator to sell eBuddy’s mobile and rich media advertising inventory in
India. eBuddy engages millions of users to chat in a single interface across
all major IM networks, attracting more than 30 million unique monthly viewers
worldwide and more than 2.0mn users in India. Affle caters to premium brands by
offering mobile advertising solutions on a host of owned and partnered mobile
media properties reaching to over 150Mn users in India.

Vipul Kedia, regional director – partnerships, Affle, said,
“Partnering with eBuddy helps us connect leading brand advertisers with
millions of young Indian mobile audience who already use eBuddy’s popular
messaging service. This association makes for a valuable addition to our mobile
advertising propositions in the Indian market and we are confident that it will
enable us to provide a lot more value to our advertisers and capture a larger
share of the growing ad market on mobile social networking & messaging
products in India.”

Rogier Van Den Heuvel, chief commercial officer,
eBuddy, said, “eBuddy is a great product and has seen great acceptance and
traction for a market like India. It is important for us to have the right
solutions and partners to grow our business in India and we are glad to have
associated with Affle who is a clear leader in the mobile advertising market in
India.”

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