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Affle to monetise Yahoo’s mobile advertising inventory in India

Mobile media and advertising company Affle
has entered into a partnership with Yahoo India for mobile advertising in
India. As part of this partnership Affle would sell Yahoo India’s mobile
advertising inventory across feature phones, smart phones and tablets.

Mobile media and advertising company Affle
has entered into a partnership with Yahoo India for mobile advertising in
India. As part of this partnership Affle would sell Yahoo India’s mobile
advertising inventory across feature phones, smart phones and tablets.

Anuj Kumar, Co-founder and CEO, Affle,
said, “We believe that engaging advertising is best delivered to the right
users on the right content during the right context. Given Yahoo!’s success in
delivering deeply personal digital experiences to a huge global audience we
believe that this partnership would be ideal for us to grow our mobile
advertising propositions for top advertisers and agency partners.”

Vishal Maheswari, Senior Director and Head of
Sales, Yahoo, India, said, “Mobile is a key area of focus for Yahoo!, given the
exponential growth of connected devices in India. Affle has built good equity
in the mobile advertising space and brings to the table an extensive ad network
with leading publishers. Yahoo!’s premium content and wide reach will further
enhance Affle’s network, leading to superior value for advertisers.”

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