Top News

Affle to monetise ESPNCricInfo’s rich media inventory in India through Ripple

Affle has entered into an agreement with ESPNCricInfo
for rich media advertising in India. As part of the agreement, Affle’s recently
launched rich media ad network Ripple will power some the rich media advertising
inventories of ESPNCricInfo. Affle had launched Ripple as a rich media and
video advertising network in August 2012.

Affle has entered into an agreement with ESPNCricInfo
for rich media advertising in India. As part of the agreement, Affle’s recently
launched rich media ad network Ripple will power some the rich media advertising
inventories of ESPNCricInfo. Affle had launched Ripple as a rich media and
video advertising network in August 2012.

Anuj Kumar, Co-founder and CEO Affle, said,
“This collaboration with ESPNCricinfo is very special for us as it helps us
deliver engaging ad experiences to passionate cricket fans who throng to
ESPNcricinfo daily to engage with its hugely popular and relevant content. Both
Affle and ESPN have a history of building dynamic and successful solutions
around cricket, so I am very confident that together we will deliver
outstanding opportunities for brands”

Ramesh Kumar, Head of ESPNCricInfo and Digital
Media, India said, “Through our popular mobile site, as well as applications on
phones and tablets, ESPN already connects more than any other digital brand
with cricket fans on the move. Working with Affle, we’ll add to that by
creating new, meaningful and premium ways for brands to connect with those fans
alongside ESPNcricinfo’s industry-leading cricket content.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close