Affle strengthens management team with new senior level appointments

Mobile apps
& ads as a service (MAAS) company
today announced the appointment of Alvin Ling as Director – Product Strategy
and Aman Grover as Director – Global Delivery. In the new roles Alvin will be
responsible for driving the product direction for the
Affle Ads Platform by bringing in new advancements on its platform. Aman Grover
will work towards setting up new strategies & processes to streamline the
delivery and operations on the Affle Apps Platform.

Alvin brings in
over 15 years of experience, the last 5 of which were in Smaato. In Smaato,
Alvin ran the Platform Ad Operations in APAC and later moved to drive the product
strategy.  Prior to Smaato, Alvin has had
extensive engineering and product management experience in Citigroup, Barclays
& the Bank of New York.

joins Affle with over 12 years of experience in delivery & product management
in companies like Genpact, BirlaSoft, Xerox, OSSCube etc.

Commenting on
this, Anuj Khanna Sohum, Founder,
CEO and Chairman, Affle said, “We
are happy to welcome Alvin and Aman on board to strengthen our product
leadership & delivery capabilities. In a fast evolving mobile landscape our
MAAS platform is maturing by the day to offer a cloud based enterprise grade
end-to-end Mobile platform. With the newer members on board we would hope to drive
this to newer heights by making it better leverage user intelligence and become
more ROI & customer centric.”

On his appointment, Alvin Ling said, “I am excited to join
Affle and drive the product direction of its MAAS platform. The ad technology
industry is going thru a significant shift with the move towards end-to-end
platforms and unified data. I feel that Affle’s platform is best positioned to
offer this solution to marketers and I am thus really looking forward to being

Aman Grover commented, “It’s good to be back to
spearhead Delivery for Affle AppStudioz. The world of mobile apps is changing
daily and we need to make sure that we continue to deliver newer path breaking
innovations with structured processes and high ROI for our customers ”

The joining of Alvin & Aman comes after a series
of senior level appointments made by Affle in recent months across the Asia region
which include Kapil Bhutani who recently joined in as the Executive Director –
Finance & Operations (India), Greta Barili who joined in as the Regional
Sales Manager in Singapore and Julian Ajelloto drive sales in Vietnam.

Started in 2006, Affle is a Singapore headquartered
end-to-end mobile apps & ads as service (MAAS) platform for marketers &
publishers. Affle’s investors include D2C Japan (An NTT DoCoMo subsidiary),
Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company
Limited (BCCL) & Centurion Private Equity. 

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