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Affle launches mobile magazine featuring content from off the field cricket action

Mobile media company Affle has launched a mobile magazine called ‘Dressing Room‘, which features exclusive content from the off field action on cricket. According to Affle, readers will now have access to behind the scenes news, dressing room action and off field entertainment stories about cricket on their mobile phones.

Mobile media company Affle has launched a mobile magazine called ‘Dressing Room‘, which features exclusive content from the off field action on cricket. According to Affle, readers will now have access to behind the scenes news, dressing room action and off field entertainment stories about cricket on their mobile phones.

Content for ‘Dressing Room’ is exclusively being created by Affle’s editorial partners and would be available to mobile users over mobile internet mobile applications and Affle’s other mobile platforms. Some of this exclusive and behind the scenes content is also be made available in some sections of other sports portals and operator portals to reach out to the most number of cricket fans in India. The magazine will also sport sections like ‘Hot Khabar’, ‘Andar Ki Baat’ and ‘Time Pass’ which will provide and the stories will be covered by three reporters Foxy Lady, Rocky Bhai and Captain Sansani.

Affle has also partnered with Hindustan Unilever’s (HUL) brand ‘Vaseline’, which would be the founding sponsor of this mobile magazine in India. This sponsorship has been enabled by OMD, the digital media agency for HUL.

Commenting on this, Anuj Kumar, executive director, South Asia, Affle, said, “Affle has always created great mobile experiences around things which users do most often on their mobile devices. With the launch of this mobile magazine, we are confident of creating a mass platform for cricket fans to get a unique inside view to the fun off field cricket action. We believe that our strengths in building solid mobile technologies, having a great mobile consumer understanding and a large engaged audience for our popular mobile products gives a significant edge to Dressing Room and would help it become a mass consumer phenomenon very soon. We are very happy to have HUL as a founding sponsor for this initiative and are confident of delivering great value to them.”

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