Top News

Affle launches its new ‘Mobile Audience as a Service’ (MAAS) platform

Mobile platform company
Affle today announced the launch of its new ‘Mobile Audience as a Service’
(MAAS) platform at the Mobile World Congress in Barcelona. The platform provides
integrated modules to build, promote and monetize mobile assets on the back of unified
user data & insights. This data is derived from behaviour, attribution and transaction. The MAAS platform solution is

Mobile platform company
Affle today announced the launch of its new ‘Mobile Audience as a Service’
(MAAS) platform at the Mobile World Congress in Barcelona. The platform provides
integrated modules to build, promote and monetize mobile assets on the back of unified
user data & insights. This data is derived from behaviour, attribution and transaction. The MAAS platform solution is
thus ideal for marketers, commerce marketplaces, app developers& publishers
and helps them to address key parts of their mobile strategy.

Commenting on
this, Anuj Khanna Sohum, Founder,
CEO and Chairman, Affle said “Mobile-only
is an emerging strategy across fast growing businesses globally. However the
mobile ecosystem remains fragmented and businesses still engage multiple
partners to build, promote and monetize mobile assets. Our MAAS platform
changes that by providing a unified view of relevant audiences to deliver
end-to-end mobile commerce and marketing solutions. Our platform integrates
behavioural signals of over 500 mn mobile app users and provides unprecedented
scale to drive big data driven audience solutions.”

Anuj Kumar, Co-founder
& Managing Director, Affle added “We see data unification challenges
impacting all key stakeholders in the mobile eco-system today. Leading commerce
marketplaces and marketers work with specialists development companies to build
out their mobile apps, top ad networks and agencies to promote their campaigns,
and analytics and attribution companies to measure ROI. Our MAAS platform
provides an integrated approach to all this where the user data and
intelligence is central and is leveraged across organisation functions which
include creative, marketing and sales.”

Affle claims that its
platform would help marketers keep their mobile audience data private while
reducing the need to work with multiple industry players like Demand Side
Platforms, Ad Networks, Ad Exchanges, Attribution & Analytics platforms as
all these procurement and optimisation modules are already pre-integrated into
its MAAS platform and can be leveraged far more optimally with its unified
audience data and insights.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close