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Affle elevates Anuj Kumar as CEO; founder Anuj Khanna named board chairman

Mobile media company Affle has promoted Anuj Kumar to the
position of chief executive officer (CEO) of the company. Kumar was the executive
director for Affle in South Asia. The company has also named its founder Anuj
Khanna Sohum as the chairman of board of Affle.

Mobile media company Affle has promoted Anuj Kumar to the
position of chief executive officer (CEO) of the company. Kumar was the executive
director for Affle in South Asia. The company has also named its founder Anuj
Khanna Sohum as the chairman of board of Affle.

According to the company, Anuj Khanna Sohum will lead
Affle’s product and business expansion strategies as well as future investments
and IPO plans. “Ensuring the company’s continued focus in mobile media; he will
scout for fresh product and business innovations and introduce these solutions
into Affle’s active line of products and services. He would also spearhead the
identification of new partnerships and acquisition opportunities to help create
incremental organic and inorganic growth opportunities for Affle,” the company
said in a statement.

As CEO, Anuj Kumar will lead the global management of
Affle’s business and focus in building a very strong organisation and driving
profitability while strengthening Affle’s leadership position in mobile product
innovation and mobile advertising.

Anuj Khanna Sohum, founder and chairman, Affle Group of
Companies, said, “This is a significant development for Affle as we embark on
our next phase of growth. One of our biggest achievements has been in building
and growing a very strong management team. Interestingly Anuj Kumar and I had
known each other for over 20 years before we started Affle five years ago. I
have been impressed with his passion and commitment for continued success and I
am thus delighted to see him grow into the CEO’s role.”

Anuj Kumar, CEO, Affle, said, “Affle has enjoyed great early
success in mobile messaging and advertising in key markets. However, our
greatest achievement has been in building a very high performance, dedicated
and passionate team. We are looking forward to working with our partners and shareholders
to build successful products and businesses and create greater success momentum
for Affle globally.”

Anuj Khanna Sohum and the founding team of Affle
started the company in 2006, which is his third business venture. As part of
the founding team of Affle, Anuj Kumar has lead Affle’s business in key Asian
markets. He has successfully enabled partnerships for Affle across the mobile
media eco-system including mobile network operators, content partners, media
agencies, advertisers and handset manufacturers, and this has been one the
important differentiators between Affle and its competitors. Prior to starting
Affle, Kumar worked in the marketing and advertising space with leading brands
like ESPN STAR Sports, GroupM Mindshare and JWT. 

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