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Afaqs launches ThePodium.in as a social network for Advertising, Media community in India

Banyan Netfaqs, the publisher of Afaqs.com, Afaqs Reporter and TheMobileIndian.com has launched ThePodium.in as a micro networking website for
the Advertising, Marketing and Media Community in India. The site is currently launched
in beta and according to an official communiqué sent by the company, ThePodium.in
is a platform that will enable people to share and spread their ideas and help

Banyan Netfaqs, the publisher of Afaqs.com, Afaqs Reporter and TheMobileIndian.com has launched ThePodium.in as a micro networking website for
the Advertising, Marketing and Media Community in India. The site is currently launched
in beta and according to an official communiqué sent by the company, ThePodium.in
is a platform that will enable people to share and spread their ideas and help
the community know more.

Through ThePodium, users can upload their pictures,
follow friends, and share stuffs that you wish to. To make it easy for users to
get going, Afaqs has created a data bridge between ThePodium and a user’s LinkedIn
account which would enable them to pull in their LinkedIn profile into ThePodium.

Speaking to India Digital Review about the objective
behind this initiative, Sandeep Vij, Co Founder and Director of Afaqs, said, “Afaqs
has been a leader in serving the information needs of the advertising and marketing
community in India for a while. There is a huge difference between specialist
and a generalist. ThePodium is a service that is meant to connect people specifically
from that community. We felt that there was a need for the Indian marketing community
to share and spread their ideas and help the community know each other well. All
that can’t be done on a website and hence we came up with ThePodium.”

According to Vij, the platform will gain
its popularity as more people participate in it. “The Indian advertising, media
and marketing community today comprises of around 600,000 to 800,000 professionals
and hence as a platform for this community, ThePodium has immense potential to
grow in numbers,” added Vij. Sandeep Vij further said that Afaqs.com attracts
more than three million page views and 300,000 unique visitors per month and he
would like all of them to be a part of ThePodium as well.

This is the company’s third online property
after Afaqs.com and TheMobileIndian.com. Afaqs first launched TelecomYatra in
November 2009 as a B2B (business-to-business) website to provide latest
developments on voice, VAS (value added services), technology and allied
sectors. But the site was later re-launched TheMobileIndian with a reoriented
towards a B2C (business-to-consumer) future.

Afaqs is currently headquartered in Noida,
India, with branches in Bangalore and Mumbai. Established as agencyfaqs, on
September 28, 1999, the site was rebranded as afaqs on May 2008. Seedfund is an
investor in afaqs.

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