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Aegis Group acquires Communicate 2

Aegis Group has agreed to acquire
Communicate 2, one of India’s leading performance marketing and search agency
in India. Communicate 2 will be merged into iProspect India’s
existing operations, and the new entity will be called iProspectCommunicate 2.
Vivek Bhargava, Managing Director, Communicate 2, will continue to lead this

Aegis Group has agreed to acquire
Communicate 2, one of India’s leading performance marketing and search agency
in India. Communicate 2 will be merged into iProspect India’s
existing operations, and the new entity will be called iProspectCommunicate 2.
Vivek Bhargava, Managing Director, Communicate 2, will continue to lead this
merged entity as Chief Executive Officer.

Communicate 2’s gross assets as at 31 March
were Rs 129.9m. Launched in 1997, Communicate 2 has built a
very strong client list of both local corporates, including Tata Consultancy
Services, Cleartrip, ICICI Lombard and HDFC Bank, and international businesses,
including Travelocity, Aviva Insurance and American Express.  The company has offices in Mumbai, Delhi and
Pune and has more than 130 employees. The acquisition has just been completed,
and is in line with the Aegis Group strategy of increasing its digital profile
and capability in faster growing regions, said an Aegis statement.

Ashish Bhasin, Chairman India and Chief
Executive Officer, South East Asia, Aegis Media, said, “We are very happy to
welcome Communicate 2, led by Vivek Bhargava, to the Aegis Media family.
Communicate 2 is India’s pioneering search and performance marketing agency and
Vivek is a well known guru in this field. 
I believe that search will be the fastest growing part of our industry
for the foreseeable future and as part of the iProspect network, Communicate 2
will continue to be the undisputed leader in this area. I have also invited
Vivek to join the Aegis Media India executive council and look forward to
seeing iProspectCommunicate 2 going from strength to strength.”

“I am delighted to join Aegis Media’s
iProspect global network, as they are the world leaders in the area of
performance marketing and search. Communicate 2 is a leader in this area in
India and together, iProspectCommunicate 2 will be an unbeatable force. My
entire management team and I are very thrilled with this development, as this
gives us a much larger canvas to paint on and gives us access to global tools,
knowledge and the scale of the iProspect network. Globally over 35 per cent of
Aegis Media’s revenues come from digital, highest amongst all media groups,
which made Aegis Media the best choice as our partner,” said Vivek Bhargava.

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