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Aegis Global Academy hires Indigo Consulting for digital marketing

Aegis Global Academy, a part of the Essar Group, has appointed Indigo Consulting to manage its social media marketing (SMM) and search engine optimization (SEO) efforts. The Academy provides an MBA equivalent course that aims to provide students with a strong grounding in customer experience and helps them prepare for a career in the services industry.

Aegis Global Academy, a part of the Essar Group, has appointed Indigo Consulting to manage its social media marketing (SMM) and search engine optimization (SEO) efforts. The Academy provides an MBA equivalent course that aims to provide students with a strong grounding in customer experience and helps them prepare for a career in the services industry.

According to Indigo Consulting, the brief to the agency is to create awareness about this special curriculum among students and professionals (in the early stage of their careers), who are keen on pursuing a career in the service sector. Since this target group (TG) is predominantly present on the internet, there was a need to target this media for creating awareness.

To meet these objectives, Indigo Consulting will be carrying out SMM and SEO activities. As part of social media marketing, the agency will create innovative interactions on Twitter and Facebook to create a buzz and thereby meet the defined objectives of Aegis Global Academy. The use of viral videos created by Aegis Global Academy is one of the routes to create this buzz.

Subir Ghosh, president, Aegis Global Academy, has said, “Indigo Consulting has been a thought leader in the field of internet marketing and has been associated with the Essar Group companies. They also share a good understanding of the customer service domain along with a track record of innovation. We hope to be able to generate the buzz required using this expertise.”

Vikas Tandon, MD, Indigo Consulting, has said, “Non-paid media like SEO and SMM is becoming increasingly important and a key driver of customer engagement online. With Aegis Global Academy, we have an exciting opportunity to create awareness about their offering of a specialized management curriculum for an audience which thrives on such non-paid and democratic channels.”

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