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Advertising Age partners with Times Internet to launch its Indian edition

About six months
back, Times Internet, the digital arm of Times of India group, had inked an
agreement with US publishing conglomerate Crain Communications to launch the
Indian edition of Crain’s marketing and advertising news publication
Advertising Age.

About six months
back, Times Internet, the digital arm of Times of India group, had inked an
agreement with US publishing conglomerate Crain Communications to launch the
Indian edition of Crain’s marketing and advertising news publication
Advertising Age.

Last week, Advertising
Age finally launched Ad Age India online. Times Internet Limited recently
created a unit, Times Global Partners, to bring global media brands to India.
Times Global Partners has already launched Indian editions of Gizmodo, Business
Insider, Huffington Post, and other brands.

Ad Age India
will be a digital-only publication. The website is only available to readers in
India, but select stories from the India edition may also appear on AdAge.com.

This year India will
rank as the world’s No. 16 ad market with major-media ad spending of $6.4
billion, according to forecasts from Publicis Groupe’s ZenithOptimedia. India’s
ad spending this year will grow 11.7%, according to ZenithOptimedia, compared
to a forecast of 4.9% growth worldwide and just 3.8% in the U.S. market.

Global marketers
and agency companies are increasingly paying attention to India. Publicis, the
world’s third-largest agency company, this month is set to complete its
acquisition of Sapient Corp., a U.S.-based digital-agency venture with major
operations in India.

 

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