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Ad:Tech New Delhi expects a participation of around 2000 media industry professionals

Ad:Tech, the international technology and advertising event, which is happening for the first time in India on April 27 and 28, 2011 at The Leela Kempinski in Gurgaon, is expected to be attended by around 2000 professionals from the field of media and advertising in India. The organisers also claim that 50 companies have confirmed their participating in the event exhibition called Market Place.

Ad:Tech, the international technology and advertising event, which is happening for the first time in India on April 27 and 28, 2011 at The Leela Kempinski in Gurgaon, is expected to be attended by around 2000 professionals from the field of media and advertising in India. The organisers also claim that 50 companies have confirmed their participating in the event exhibition called Market Place.

Besides participants, key speakers in the event include Vikram Sakhuja, CEO, South Asia, GroupM, Wasim Basir, director, integrated marketing communications, Coca-Cola India, Kartik Jain, head, marketing and direct, ICICI Lombard, Saurabh Vats, director, marketing and product planning, General Motors and Rajan Anandan, vice president, sales and operations, Google India. We are also given to understand that Sav Evangelou, executive creative director, will be delivering the closing keynote address on April 28. The list of panel discussions and speakers can be accessed here.

Jaswant Singh Binepal, VP, brand and agency relations, Ad:Tech India, said, “The key notes are a big draw and people like Babs Rangaiah, VP, global communication planning, Unilever, Elisa Steele, CMO Yahoo, David Fisher, VP, global advertising sales and operations, Facebook and Joshua Maa, CEO, Madhouse, will be delivering world class knowledge and experience for us in India to adapt and move forward in the coming year or two.”

Explaining the objective behind having Ad:Tech in India, Isha Shah, director, sales and marketing, Ad:Tech India, SAID, “We wanted to bring in the right mix of speakers from across the world and ensure they share some of their best practices. At the same time, we have a lot of Indian marketing stalwarts who will be talking in various panels on how, where and what is being done in their organisation so that they are keeping pace in this ever changing digital world.”

Ad:Tech New Delhi has already roped in Rediff.com is the platinum sponsor and Yahoo, IndiaTimes, Google, Microsoft are the other official sponsors of the event. Ad:Tech is held in across seven countries globally and attracts the best in class speakers from various walks of the digital sphere and it has been a catalyst of growth for digital media in many countries. Ad:Tech in India is being done in partnership with NetworkPlay, whose CEO, Rammohan Sundaram is also the event chairman.

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