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AdTech launches free ad serving platform AdTech Lite for small advertisers

AdTech, AOL Advertising’s global ad serving platform has launched AdTech Lite for small publishers and advertisers at to use its services free of cost. The new solution will showcased in India at the Ad:Tech event in New Delhi on April 27, 2011.

AdTech, AOL Advertising’s global ad serving platform has launched AdTech Lite for small publishers and advertisers at to use its services free of cost. The new solution will showcased in India at the Ad:Tech event in New Delhi on April 27, 2011.

“At AdTech, we understand that every business has unique capabilities, needs and goals, and AdTech Lite has been designed as a free offering to support growth for businesses of any size. We are proud to serve the needs of younger and smaller growing businesses and look forward to creating lasting partnerships along the way,” Dirk Freytag, president of AdTech and head of advertising, product and technologies, AOL has said.

According to the company, AdTech Lite will enable small to mid-sized publishers and advertisers serving 50mm impressions or less to have the opportunity to utilise the ad management technology. “AdTech is driven by its mission to support each customer with the tools and guidance needed to execute high impact campaigns quickly and seamlessly. AdTech Lite is an example of customised, integrated technologies that AdTech has developed to fit unique needs and demands,” added Dirk Freytag.

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