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Aditi Technologies wins Microsoft Design Challenge award in online video category

Bangalore-based Aditi Technologies has won an award in the online video category of Microsoft Design Challenge. The event aims to recognise best web designers and agencies who propose a technical and visual redesign strategy using Microsoft technologies. Aditi’s mandate was to create an application for category sponsor NDTV to stream its video content to the viewers and provide a personalized and lean-back experience on a computer.

Bangalore-based Aditi Technologies has won an award in the online video category of Microsoft Design Challenge. The event aims to recognise best web designers and agencies who propose a technical and visual redesign strategy using Microsoft technologies. Aditi’s mandate was to create an application for category sponsor NDTV to stream its video content to the viewers and provide a personalized and lean-back experience on a computer.

Microsoft Design Challenge, which was sponsored by Microsoft and The Webby Awards in association with Indiatimes.com, was judged by a panel of judges which included Vikram Chandra, CEO, NDTV Networks; Eric Schaffer, founder and CEO, Human Factors International; Pradeep Srivastava, CMO, Idea Cellular; Rishi Khiani, CEO, Times Internet; and Michael Smuga, senior studio manager, Windows Phone 7, Microsoft.

Aditi Technologies was adjudged the best amongst some of the leading Indian design houses on parameters such as user experience, visual design, Microsoft technology integration, scope of user interactivity and social media integration. The award was presented to Aditi team by Steve Ballmer, CEO, Microsoft, at Indimix 2010 event in Mumbai.

“This is another testimonial of our commitment to excellence and underscores our product mindset,” Pankaj Jindal, president, Aditi Technologies, has said. “Customer centricity is the key theme across all our engagements, and in this specific case, it was a classic example of blending cutting edge Microsoft technologies like Silverlight and Photosynth with users’ mindsets to provide a seamless product experience.”

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