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Adgebra pioneers programmatic ‘Audience Data Exchange’ for publishers

Digital media
technology firm Inuxu recently announced the release of its much awaited
feature – ‘Audience Data Exchange’ as part of its revolutionary programmatic
advertising platform. ‘Adgebra’ – audience data & inventory marketplace –
was launched in January this year.

Digital media
technology firm Inuxu recently announced the release of its much awaited
feature – ‘Audience Data Exchange’ as part of its revolutionary programmatic
advertising platform. ‘Adgebra’ – audience data & inventory marketplace –
was launched in January this year.

Traditionally,
revenue generation for digital publishers was limited to just selling their ad
inventory. Hence forth, digital publishers will be able to trade their
audiences in real time directly to an advertiser, agency, partner publisher or
an ad network through Adgebra’s audience data exchange. This feature thus takes
(DMP) Data Management Platform, to the next level by enabling publishers to
create a new revenue source for themselves.

Adgebra’s
segmentation engine analyses audience behavior across partner’s site in real
time and consolidates the non-PII (non-Personally Identified Information) into
valuable segments. Data buyers can leverage these segments to deliver better
performing campaigns and data suppliers get to generate incremental revenue by
trading their valuable audience.

Rohit Bagad,
Founder & CEO, says “Adgebra’s ADE is result of a crucial issue put forth
by publishers at ad:tech, New Delhi- 2015, that data driven marketing
strategies are expected to deliver better results and how publishers can
benefit from it. Adgebra’s ADE helps publishers generate add-on revenue by
15%-20%. As of now more than 100 publishers across India have signed up for
adgebra’s audience data exchange.”

Inuxu’s
Director- Product Strategy & Inventory – Shashikant Anpat added, “These days’
advertisers are asking for more specific and precise audience data. It’s
challenging for publishers to maximize revenue and take decisions in real time.
Now publishers have the power to leverage ad server integration that will
deliver precise campaigns and also profit from their own data. Adgebra creates
a win- win situation for all the players in a digital advertising ecosystem. ”

Adgebra is
Inuxu’s proprietary audience data & inventory marketplace platform. It
offers a one stop solution for all programmatic advertising needs combined with
high impact ad units.

Headquartered in
Pune Inuxu is venture backed by netCORE Solutions and Greynium Technologies –
that operates Oneindia.com. In less than two years of operations Inuxu boasts
of 100 plus clients leveraging its innovative digital advertising products
& services. Inuxu is aggressively planning to expand in MENA and APAC
regions.

 

 

 

 

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