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Ad networks account for 25% of inventory but 2% of revenues for publishers: Study

According to a study by Interactive Advertising Bureau (IAB) and consultancy firm Bain & Company, ad networks account for 25 per cent of inventory volumes but only two per cent of revenues for online publishers.

The IAB study, which looked at seven online publishers, reveals that on an average, the cost-per-thousand rates for ad network-sold inventory are less than a 10th the CPMs online publishers are able to charge when selling it themselves. [Source: AdAge]

According to a study by Interactive Advertising Bureau (IAB) and consultancy firm Bain & Company, ad networks account for 25 per cent of inventory volumes but only two per cent of revenues for online publishers.

The IAB study, which looked at seven online publishers, reveals that on an average, the cost-per-thousand rates for ad network-sold inventory are less than a 10th the CPMs online publishers are able to charge when selling it themselves. [Source: AdAge]

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5 thoughts on “Ad networks account for 25% of inventory but 2% of revenues for publishers: Study”

  1. Congrats Ram!!! long
    Congrats Ram!!! long overdue.. You hv always been a star.. way to go.. Best wishes for your new venture… A Wellwisher

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