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Ad network Federated Media raises $50 million from Oak Investment

Ad network Federated Media, which sells and runs ads on more than 200 blogs and other websites, has raised $50 million from Oak Investment Partners.

Ad network Federated Media, which sells and runs ads on more than 200 blogs and other websites, has raised $50 million from Oak Investment Partners.

The company plans to use the money to expand its services for publishers, to flesh out its efforts on social networks and on other social web properties, and to work more closely with large advertisers, reports VentureBeat.

Founded by John Battelle, Federated Media envisions to bring more and more brand advertisers online. With that objective, the company’s core strategy since its founding in 2005 has been to work with high-quality sites that have a clear relevance to certain, niche audiences – such as sites that write for investors and entrepreneurs.

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