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AaramShop launches AaramTV as an in-store advertising concept for FMCG brands

AaramShop.com, the hybrid grocery ecommerce model, has launched
AaramTV to help FMCG brands narrowcast their brand messages at the neighborhood
grocer. According to the company, AaramTVs will takes the in-store communication
to the next level will be a last mile media option to help FMCG brands
influence the consumers when they are shopping.

AaramShop.com, the hybrid grocery ecommerce model, has launched
AaramTV to help FMCG brands narrowcast their brand messages at the neighborhood
grocer. According to the company, AaramTVs will takes the in-store communication
to the next level will be a last mile media option to help FMCG brands
influence the consumers when they are shopping.

AaramShop is a hybrid retail platform that enables sales and
marketing of FMCG / CPG brands to the urban consumer, by integrating the
advantages provided by the internet with the strengths of the neighborhood
retailers.  Over 2,150 retailers across
27 cities in India use AaramShop as their preferred commerce partner.

AaramTVs are AV screens that enable narrowcasting of
infomercials or advertisements, targeted at grocery shoppers, in the last mile
in India. AaramTVs are especially designed for placement within the traditional
grocery channel / the kirana stores / the neighborhood mom and pop stores. AaramShop
will be targeting locations with high footfalls and aim to associate as many
vendors as listed with them by the end of this year.

The brand advertisers can use AaramTV to engage with their
audience at the right time and right place – the moment of truth, when a
consumer is taking a decision on her/his brand purchase in the neighborhood
retail shops.

“AaramTVs are a last mile media option to
influence the consumers of AaramShops (AaramShops are independent neighborhood
grocery stores which can also be accessed online by consumers). AaramTVs
engages the shoppers with the brands while they are shopping and influences
their purchase decisions. This in-store media brings to life brands and their
messages in an otherwise cluttered environment. It puts a brand’s merchandising
efforts on steroids,” said Vijay Singh, CEO and MD, AaramShop.

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