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AAAI, IAMAI join hands to expand digital advertisement

Internet and Mobile Association of India (IAMAI) and Advertising Agencies Association of India (AAAI) have joined hands to develop digital advertisement business that comprises banner, classifieds and search marketing.

Through their partnership, AAAI and IAMAI will try to ensure accelerated and systematic growth of digital advertising; establish a system of timely payment process; set up standards and norms for digital advertisements; and ensure fair pricing and rates.

Internet and Mobile Association of India (IAMAI) and Advertising Agencies Association of India (AAAI) have joined hands to develop digital advertisement business that comprises banner, classifieds and search marketing.

Through their partnership, AAAI and IAMAI will try to ensure accelerated and systematic growth of digital advertising; establish a system of timely payment process; set up standards and norms for digital advertisements; and ensure fair pricing and rates.

Colvyn Harris, president, AAAI, has said, “The lack of strong partnership between the publishers and agencies was a critical impediment to the growth of the digital advertising business. The coming together of AAAI and IAMAI would fill that gap and offer an opportunity to replicate the success of print and electronic media where such partnerships exist for a long time.”

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