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99acres.com, PropertyGuru.com.sg signs a deal to promote each other’s site

Info Edge India’s property portal 99acres.com and Singapore-based property portal PropertyGuru.com.sg have signed a deal under which an International menu tab with ‘Singapore Properties’ link has been introduced on 99acres.com which will direct users to PropertyGuru.com.sg, while an ‘India’ link has been added to the International section of PropertyGuru.com.sg that will drive users to 99acres.com.

Info Edge India’s property portal 99acres.com and Singapore-based property portal PropertyGuru.com.sg have signed a deal under which an International menu tab with ‘Singapore Properties’ link has been introduced on 99acres.com which will direct users to PropertyGuru.com.sg, while an ‘India’ link has been added to the International section of PropertyGuru.com.sg that will drive users to 99acres.com.

The partnership between 99acres.com and PropertyGuru.com.sg is expected to contribute to an increase in traffic for both the portals and also improve search engine visibility and website ranking. According to 99acres and PropertyGuru, both the parties will also collaborate in other areas, such as sharing of editorial content and will work together with property developers.

Vineet Singh, business head, 99acres, has said, “This collaboration will help serious buyers and investors in India access exclusive property classifieds of Singapore. Joining forces with experts will mutually benefit both the partners and will enable each of us to offer our users a simplified property search experience. This represents a great stride in 99acres strategy to always provide the best to our users.”

“This collaboration will not only benefit both companies from a traffic and revenue perspective, but also make it easier for international property buyers to find foreign property. This fully supports PropertyGuru’s strategy to continually innovate and provide better services for our clients,” Steve Melhuish, CEO, AllProperty Media, the company which runs PropertyGuru.com.sg, has said.

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