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83% online video viewers click at least once on pre-load ads: The Nielsen Company

According to a recent survey on the perception of pre-load online video ads conducted by The Nielsen Company, 83 per cent of respondents who recall seeing preload video ads, have clicked at least once on them. The survey further says that 54 per cent of them clicked the ads for more than once. The survey was conducted from October 2010 to December 2010 and had polled 424 visitors of the publisher websites that online video advertising firm Vdopia is partnering with for pre-load ads. Pre-load ads are the video ads served while a visitor is waiting for a chosen video to load.

According to a recent survey on the perception of pre-load online video ads conducted by The Nielsen Company, 83 per cent of respondents who recall seeing preload video ads, have clicked at least once on them. The survey further says that 54 per cent of them clicked the ads for more than once. The survey was conducted from October 2010 to December 2010 and had polled 424 visitors of the publisher websites that online video advertising firm Vdopia is partnering with for pre-load ads. Pre-load ads are the video ads served while a visitor is waiting for a chosen video to load.

The survey also found that out of the 424 respondents, 58 per cent recall seeing pre-load ads. In addition, 78 per cent of respondents say they have replayed a pre-load video ad at least once. Importantly, 69 percent of these respondents think pre-load video ads are interesting. Video ads regarding entertainment and movies were most popular among the users. The survey also reveals that 65 per cent of video viewers surveyed, browse internet for more than an hour every day, and 45 per cent of them spend more than 30 minutes a day on online videos.

“Acceptability of pre-load ads is high among those who recall seeing them and so is their engagement and enjoyment level. A significant majority of those who recall seeing pre-roll video ads are not averse to watching them,” Farshad Family, managing director, Nielsen Media, India has said.

“Consumers are evolving. Consumption of online streaming is growing. What’s fascinating is that the Nielsen findings provide all the more reasons for marketers to continue building brand ecosystems around pre-load video ads”, Debadutta Upadhyaya, vice president, Vdopia India added.

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