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68% of Ebay India users made online purchases with their smart phones in May 2012

According to EBay India’s Mobile Commerce Survey conducted
with over 4,500 EBay India users in May 2012, 68 per cent of users have made an
online purchase using their smart phone. EBay India Mobile Commerce Survey quizzed
eBay India users online in May 2012. Over 4,500 users filled up the Mobile
Commerce Survey on their Mobile Internet habits.

According to EBay India’s Mobile Commerce Survey conducted
with over 4,500 EBay India users in May 2012, 68 per cent of users have made an
online purchase using their smart phone. EBay India Mobile Commerce Survey quizzed
eBay India users online in May 2012. Over 4,500 users filled up the Mobile
Commerce Survey on their Mobile Internet habits.

The survey further revealed that gadgets are the most
popular online purchases with 68 per cent of mobile internet users buying gadgets
on their smart phone followed by 40 per cent who have bought clothes and footwear
and 34 per cent who have bought books.

“Mobile Commerce Users are savvy shoppers and use their
smart phones to check product prices (84 per cent). Other popular activities
are to locate a store (65 per cent), research product features (57 per cent),
find deals (55 per cent), check product availability (48 per cent). Samsung and
Nokia (40 per cent each) are the smart phone of choice for the Mobile Indian .
The iPhone (17 per cent) is the third most popular smart phone brand,” the
survey added.

Other highlights of the EBay India Mobile Commerce Survey indicated
that over 94 per cent of Indian smart phone users access the internet on their
mobile and as many as 64 per cent of them have upgraded to 3G services. As many
as 80 per cent of the respondents claimed to be always on the internet. 

Over 84 per cent of the survey respondents expressed that
they accessed the mobile internet at home followed by 66 per cent who accessed
it at work and 55 per cent who accessed it while waiting for their friends. The
malls, restaurants, theatres, airports and the commute were the other times of
access.

Shopping is the third most popular category of search after
emails and social networking: 70 per cent of smart phone users access online
shopping websites. Over 87 per cent of Indian smart phone users compare Product
Prices online: This is more popular than travel tickets, movie timings or
contact details.

57 per cent of smart shoppers check prices online before
they shop in a mall or a store. Over 30 per cent of users have stated that they
always find better deals online & 49 per cent have stated that they ‘Mostly’
find better deals online.

Muralikrishnan B, Country Manager, EBay India
stated, “Mobile Commerce is starting to gain traction in India with the
burgeoning smart phone penetration and a large number of Indians now use their
smart phone to shop as well as compare prices. EBay India is a believer in
Mobile Commerce and we have launched a suite of apps to cater to the Mobile
Shopper & aid his online shopping behavior.”

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