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68% of consumers go online to research on products: Study

About 18 per cent of all financial products are sold online in India, reveals a joint study by Google and strategic market research firm Media Screen. The study also states that nearly 68 per cent of consumers go online to research on products that interest them.

According to the study findings, comparing costs and product details are the two most common online financial research activities in India. Between the two, comparing costs have become more important than evaluating product details (48% vs 42%).

About 18 per cent of all financial products are sold online in India, reveals a joint study by Google and strategic market research firm Media Screen. The study also states that nearly 68 per cent of consumers go online to research on products that interest them.

According to the study findings, comparing costs and product details are the two most common online financial research activities in India. Between the two, comparing costs have become more important than evaluating product details (48% vs 42%).

“Using internet for such transactions is more skewed towards metros due to the greater penetration of internet. But, there is an equally optimistic demand arising from smaller towns,” Sridhar Seshadri, business head (financial services), Google India, has told Economic Times.

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