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65% of Indian netizens visit at least 3 travel sites before booking an air ticket: Survey

According to a survey commissioned by travel search engine iXiGO.com and conducted by INSEAD business school graduates, 65 per cent of Indian internet users check at least three travel websites before making a flight booking, and 18 per cent of the country’s netizens check five or more travel sites before completing an air ticket transaction.

According to a survey commissioned by travel search engine iXiGO.com and conducted by INSEAD business school graduates, 65 per cent of Indian internet users check at least three travel websites before making a flight booking, and 18 per cent of the country’s netizens check five or more travel sites before completing an air ticket transaction.

The survey also found that Indian travellers have no clear preference for either airline websites or online travel agency (OTA) sites for completing their transactions, with over 61 per cent of respondents booking “where the best deals are”, 23 per cent preferring to book on airline official sites and 16 per cent sticking to booking on OTA sites.

When it comes to hotel bookings, the survey found that there is a marked tendency of travellers needing to speak to someone, checking multiple hotel booking sites and cross-checking offline rates of the hotel directly with the hotel desk or a travel agent, before deciding to book their hotels. However, travel websites are being used increasingly as a research, comparison and information-gathering tool, and almost 35 per cent of the respondents said they book their hotels online.

Dharmendra Yashovardhan, chief operating officer, iXiGO.com, has said, “Our survey pinpoints to a strong need for deal-comparison platforms that allow travellers to compare travel deals across multiple online travel sites, in order to satiate the Indian online traveller’s hunger for deal-hunting and comparison shopping. When it comes to hotels, a more comprehensive aggregation of online and offline hotel deals, location-based hotel mapping and the confidence of getting the best prices online, have emerged as the strongest needs of the hour.”

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15 thoughts on “65% of Indian netizens visit at least 3 travel sites before booking an air ticket: Survey”

  1. Fare comparison is always
    Fare comparison is always the best practice before buying anything.

    I would also suggest to compare the quality of post sale services from different OTA.

  2. Yeah i agree with you guys
    Yeah i agree with you guys ,But most of them feel insecure to book hotels online because they have the pre-assumption that online bookings cost more .

  3. “35 per cent of the
    “35 per cent of the respondents said they book their hotels online”…….wonder what group are they talking about!!With little over 2.5 L room nights available just close to 4k of them sold online!!!

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